DC Comics are attempting to fight Rihanna over trademark attempts for 'Robyn," her first name.
Robyn Rihanna Fenty's (aka Rihanna) company Roraj Trade filed a trademark request for the name Robyn back in 2014, seeking to use it as the title for her upcoming fashion and cosmetics franchise. Can you say branding?
And branding, trademarking and ownership are important in any industry. The issue is that the name Robyn closely resembles Batman sidekick; Robin. Yes, one has an I the other has a Y, but DC Comics feels it could cause confusion.
Robyn Rihanna Fenty's (aka Rihanna) company Roraj Trade filed a trademark request for the name Robyn back in 2014, seeking to use it as the title for her upcoming fashion and cosmetics franchise. Can you say branding?
And branding, trademarking and ownership are important in any industry. The issue is that the name Robyn closely resembles Batman sidekick; Robin. Yes, one has an I the other has a Y, but DC Comics feels it could cause confusion.
The comic creators are attempting to stop the trademark going through as they believe consumers may be confused into thinking Rihanna’s products may have ties to their own Boy Wonder, Robin.
DC argues the name is “identical and/or highly related” to their Robin character and “is likely to cause confusion, cause mistake, or to deceive the public” into thinking the two entities are connected.
There are others who use the name Robin (ie UK pop singer Robyn), so we'll just wait and see how this goes.
DC argues the name is “identical and/or highly related” to their Robin character and “is likely to cause confusion, cause mistake, or to deceive the public” into thinking the two entities are connected.
There are others who use the name Robin (ie UK pop singer Robyn), so we'll just wait and see how this goes.
WRITTEN BY: VIOLA CONSTANCE | @Voila_its_Viola
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