“This bold new partnership between Univision and The Root underscores the ties that have long bound people of color together throughout the Western Hemisphere and is a sign of even greater levels of communication, collaboration and exchange between these culturally vital groups of people.”
- Henry Louis Gates Jr., The Root's chairman and co-founder
The number one Black and the number one Hispanic news outlets have united.
On Thursday Graham Holdings Co. announced that it sold TheRoot.com to La Fabrica, a division of Univision Interactive Media, Inc.
Univision Communications Inc. purchased the site for an undisclosed amount in hopes of expanding their audience as demographics in the country continuously shift.
Issac Lee, president of news and digital for Univision Communications, sees the buy as a way of greater diversification within media.
On Thursday Graham Holdings Co. announced that it sold TheRoot.com to La Fabrica, a division of Univision Interactive Media, Inc.
Univision Communications Inc. purchased the site for an undisclosed amount in hopes of expanding their audience as demographics in the country continuously shift.
Issac Lee, president of news and digital for Univision Communications, sees the buy as a way of greater diversification within media.
“Like Univision, The Root aims to serve a significant segment of America’s diverse population,” Isaac Lee, president of news and digital for Univision Communications,said in a press release. “Our diverse communities are continuing to define the fabric of the country, from buying power, to social influence, to elections.
Lee, who is also CEO of Fusion, a joint venture of Univision and ABC News targeting millennials, says this is a game changer in that it will strengthen both outlets in fulfilling their "shared missions of informing and empowering our communities."
For those who follow The Root, do not worry it will retain its editorial voice and mission. Univision said The Root will now have access to greater resources, including its digital production facilities and publishing infrastructure.
For those who follow The Root, do not worry it will retain its editorial voice and mission. Univision said The Root will now have access to greater resources, including its digital production facilities and publishing infrastructure.
WRITTEN BY: VIOLA CONSTANCE | @Voila_its_Viola
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